Priceline may surpass Expedia to become the largest Online Travel Agency

A report by PhoCusWright says Expedia might soon lose its standing as the world's top online travel agency to fast-charging Priceline. The study says Priceline could knock Expedia out of the No. 1 slot by year-end.
Priceline has picked up speed the past several years from its successful penetration of Western Europe's travel market, where it's gaining consumers in Britain, Germany, France and other countries, says Carroll Rheem, PhoCusWright's research director.

"The real impact wouldn't be until 2013," Rheem said.

Priceline's been outpacing Expedia in global gross bookings since Q2 2010. It passed Expedia in international revenue last year, Rheem says. Read More

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