Mango Airlines Innovative Banner Campaign

South Africa's Low cost airlines are known for their innovative products and advertising. Remember Kulula and its Flying 101 or Kulula versus FFA ads in the run up to the 2010 World Cup? One South Africa LCC, Mango Airlines, has taken outdoor advertising to a new level. The airline contracted a new agency late last year called Airbone for its new launch strategy.

An 800sqm Mango Airlines banner ad was displayed from a helicopter on beaches in Kwa Zulu Natal and Western Cape to holiday makers.
Below are photos of their spectacular January marketing campaign:

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1 Response
  1. Couldn't be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!

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