Warid Air, Uganda Partnership: 800 Ugandans to Fly for "Free"

Give Wings to Your Dreams Promotion

Something fresh and innovative coming out of Uganda. Some 800 Ugandans will be flying for the first time in the next 8 weeks in a groundbreaking promotion between Air Uganda and Warid Telecom. The move is aimed at making flying more popular in Uganda but more importantly, earning the Telecom operator more loyal customers. It's a win-win-win.

“We will give out free return air tickets over the next eight weeks to give Ugandans, who have never used air transport before, a chance to fly to Nairobi, Dar-es-Salaam, Zanzibar or Kigali,” said Hugh Fraser, Air Uganda CEO, at the launch of the “Give wings to your dreams” promotion. 

The 'Give wings to your dreams' promotion will see 100 Warid subscribers win 100 Air Uganda tickets every week for a period of eight weeks. The telecom's subscribers will have to load at least Ush.1,000 ($0.4) or more to participate in the promotion that will see them win tickets to a destination of their choice within East Africa such as Zanzibar, Mombasa, Nairobi, Dar-es-Salaam and Kigali. These are some of the stunts this telecom service provider is pulling to attract more customers. The company is currently running a campaign to cover the western and Eastern parts of the Country by using the local papers whereby every customer who purchases these newspapers gets a free sim pack preloaded with airtime. The promotion will end on December 15, 2011.

Warid Telecom, an Abu Dhabi based company, joined Uganda's Telecommunications market in 2008.
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